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The Top Web Design Trends to Follow in 2023

The Top Web Design Trends to Watch in 2023

Web design is a constantly evolving industry that demands innovation and creativity to stand out in the digital world. As we head towards 2023, the competition to create visually stunning websites that capture users’ attention has never been more intense. That’s why it’s important for website owners and designers to stay up-to-date with the latest web design trends to remain relevant and provide an excellent user experience.

In this article, we’ll highlight the top web design trends to follow in 2023. From bold colors and minimalist designs to the use of augmented reality and 3D graphics, we’ll cover everything you need to know to keep your website up-to-date and on-trend. So, get ready to take your website to the next level and stand out from the competition with these must-follow web design trends.

Trend #1: Dark Mode

Dark mode is a color scheme that features dark background colors and light text. It’s becoming increasingly popular among websites and applications because of its sleek and modern look, as well as its potential to reduce eye strain and save battery life on mobile devices.


Some well-known websites that have successfully implemented dark mode include Twitter, YouTube, and Reddit. By using a dark color palette, these sites create a visually striking contrast that draws the user’s attention to the content.


When designing with dark mode in mind, it’s important to consider the legibility of the text, the contrast between foreground and background elements, and the overall mood and tone of the design. Here are some tips to keep in mind:

  • Use high-contrast color combinations to ensure readability, even in low-light environments.
  • Avoid using too many colors, as this can create a jarring effect in dark mode.
  • Experiment with different shades of gray to create depth and texture.
  • Consider using accent colors sparingly to highlight important elements.
  • Test your design in both light and dark modes to ensure it looks good in both.

By incorporating dark mode into your website design, you can create a visually stunning and user-friendly experience that keeps visitors engaged and coming back for more.

Trend #2: Minimalism & Simplification

As web design continues to evolve, minimalism and simplification remain a top trend for 2023. In a world where information overload is the norm, a minimalist approach can help simplify and streamline the user experience. By removing clutter and unnecessary elements, designers can create a more visually appealing and intuitive website.

Minimalism not only improves the user experience but also has practical benefits, such as faster load times and improved accessibility. Websites with simple and straightforward designs can also be more memorable and effective at conveying their message.

Some examples of websites that have embraced minimalism and simplification include Apple, Dropbox, and Airbnb. These companies have stripped away unnecessary design elements, leaving behind clean and visually striking interfaces.

If you’re looking to incorporate minimalism and simplification into your website design, start by focusing on the essentials. Use white space strategically to create a sense of balance and highlight key elements. Opt for a simple color palette and typography that is easy to read. Remember, less is often more when it comes to web design. 

Trend #3: Custom Illustrations and Animations

In recent years, custom illustrations and animations have become increasingly popular in web design, adding a touch of creativity and personality to websites. Custom illustrations and animations offer an opportunity to showcase a brand’s unique identity and capture the attention of users.

When effectively used, custom illustrations and animations can improve the user experience by conveying complex ideas or emotions in a visually appealing way. For example, a custom illustration can explain a process or concept more clearly than a block of text or generic stock image. Meanwhile, an animation can add an element of fun and interactivity to a website, engaging users and encouraging them to explore.

There are countless examples of websites that have effectively incorporated custom illustrations and animations into their design. For instance, Dropbox’s homepage features a series of playful illustrations that convey the brand’s fun and creative personality, while also providing a visual representation of the product’s features. Additionally, Airbnb uses custom illustrations to showcase the unique qualities of each destination, creating an immersive experience for users.

If you’re considering incorporating custom illustrations and animations into your website’s design, it’s important to keep a few tips in mind. First, ensure that the style of the illustrations and animations aligns with your brand’s identity and messaging. Second, make sure that the illustrations and animations enhance rather than distract from the website’s content and functionality. Finally, don’t overdo it – too many animations or illustrations can overwhelm users and detract from the overall user experience.

By incorporating custom illustrations and animations into your website’s design, you can create a visually appealing and engaging experience for your users, while also showcasing your brand’s personality and identity.

Trend #4: 3D and Spatial Design

As web technologies continue to advance, designers are exploring new ways to create immersive experiences for users. One of the latest trends in web design is 3D and spatial design, which uses three-dimensional objects and environments to create a sense of depth and interactivity on a 2D screen.

With the help of advanced tools and frameworks, designers can now create 3D models, animations, and interactions that are optimized for the web. This allows them to create websites that look and feel more like real-world environments, with objects that can be interacted with and manipulated by users.

One example of a website that effectively uses 3D and spatial design is Apple’s “Welcome Home” ad for the HomePod speaker. The ad features a woman entering her apartment and interacting with a giant HomePod that’s suspended in mid-air. The use of 3D and spatial design gives the ad a cinematic quality and immerses the viewer in the experience.

If you’re interested in incorporating 3D and spatial design into your website, there are a few things to keep in mind. First, you’ll need to consider the performance implications of using complex 3D models and animations. To avoid slowing down your website, it’s important to optimize your assets and use techniques like lazy loading and preloading.

Second, you’ll need to think carefully about the user experience. While 3D and spatial design can be engaging, it’s important to balance interactivity with usability. Make sure your users can easily navigate your website and interact with your content without getting lost in a confusing virtual environment.

Finally, you’ll need to have the technical skills or work with a designer who does. 3D and spatial design can be complex and time-consuming, so it’s important to have the right tools and expertise to create high-quality assets that work well on the web.

Overall, 3D and spatial design is an exciting trend that can add a new level of interactivity and engagement to your website. By following these tips and examples, you can create a website that stands out and delivers an immersive user experience.

Trend #5: Voice User Interface (VUI) Design

Voice user interface (VUI) design is the process of creating user interfaces that allow users to interact with a website or application through voice commands. With the increasing popularity of smart speakers and virtual assistants, VUI design is becoming more important in web design. VUI can enhance the user experience by allowing users to navigate a website hands-free and with greater ease.

Examples of websites that have effectively incorporated VUI design include Dominos Pizza, which allows customers to order pizza through voice commands using their Amazon Alexa, and Spotify, which allows users to search for music and play songs through voice commands on their mobile app.

When designing with VUI in mind, it’s important to keep the following tips in mind:

  • Use simple and concise language that is easy for users to understand.
  • Incorporate natural language processing (NLP) to better understand and respond to user commands.
  • Offer a clear and concise response to user commands to confirm that their request has been understood.
  • Provide users with a way to easily switch back to traditional navigation methods if desired.


By incorporating VUI design into website design, businesses can provide a more streamlined and accessible user experience for their customers.

The top web design trends for 2023 are Dark Mode, Minimalism and Simplification, Custom Illustrations and Animations, 3D Spatial Design, and Voice User Interface (VUI) Design. By staying on top of these trends, website owners and designers can create engaging and modern designs that will captivate their audiences. It’s important to remember that trends are always evolving, so it’s crucial to stay up-to-date with the latest advancements in web design. For more information on web design trends, be sure to check out industry resources and attend design conferences. With these tools, you can continue to create innovative and visually stunning websites that will stand the test of time.